Want to know how NOT to pay your respects to the victims of terrorism? It’s simple: CASH IN ON THEIR SUFFERING WITH ADS.
Unfortunately, Adidas didn’t get that memo:
There are so many better things they could have done. Like paying tribute to Kathrine Switzer on the 50th anniversary of her breaking the marathon’s gender barrier, for example. But they didn’t. Flippant tweets that could easily be taken the wrong way are just cheaper and easier, I guess.